If you do not have a licensing file yet, a demo version of the HTML ImageMapper is loaded.
After purchasing a commercial license, you can convert the software to the full version with all functions without a new installation. As soon as you start ArcMap with an HTML ImageMapper demo version, the following window opens:

Click “change license” in order to load your licensing file (*.lic) and use ImageMapper NG with full functionality.
If you want to continue using the demo version, click “OK”. Then ArcMap will be opened.